ShopMy is a platform that surfaces exciting brands and products curated by tastemakers, so shoppers can discover their style and preferences through people they trust. We refined the brand's positioning to be more distinct for its three key audiences (shoppers, tastemakers, brands) and refreshed the identity to be more scalable ahead of their shopping platform launch. The system consistently feels elevated, polished, and trustworthy across all touchpoints.
Executive Creative Director: Erin Collis
Creative Director: Chad Powell / Devry Drosky
Design Lead: Hilda Wong
Design Lead (Digital): Sunny Lee
Designer: Barbie No
Head of Project Management: Julie Helgesen
Client Director: Izzy Taaffe
*Talent and product photography herein is used strictly for placement only.
All copyright and artistic license belong to the talent and/or original commissioners.