Onnit
Onnit is a health and wellness company with products ranging from brain supplements to various vitamins. They have historically aligned themselves with peak physical fitness and performance. The brand has also built awareness primarily among male fitness enthusiasts who are looking to “optimize” themselves.
We were tasked with evolving and shifting the perception of the brand. Getting back to their focus on mental performance without alienating the current audience, while drawing in new customers who want to show up sharper for themselves and the people around them.
Cymatic waves visualize the power of inner strength, rippling out from a small catalyst and allude to the expanding impact that focus
and strength can have throughout our life. These play a key role in the brand we’ve built, to create a powerful, graphic visual that drives energy and intensity.
Our art direction highlights physical performance as well as mental clarity and determination. It’s dirt clouds, sweat flying, and the distance that’s yet to go. It’s a celebration of all that the mind can push the body to do.
Credits
Agency: Red Antler
Executive Creative Director: Erin Collis
Group Creative Director: Jason Moran
Creative Director: Dan Crawford, Adam Skalecki
Digital Design Director: Nick Kramer
Design Lead: Hilda Wong
Designer: Lingfei Cao
Executive Strategy Director: Liz Rosenbaum
Strategy Director: Annie Kleinbaum
Senior Copywriter: Jack McCormick
Copywriter: Alexa Skiba
Executive Producer: Brandon Wheeler
Senior Art Director: Samuel Trimble
Growth Lead: Avery Allen
Group Client Director: Steven Molinari