Hilda Wong is a New York based designer from Hong Kong.

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Popup Bagels

Popup Bagels started out as a backyard pickup service for friends and family but soon became a sensation. From messaging to art direction to our iconic merch, the brand is all about heroing the bagel.  

popupbagels.com 

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Credits

Agency: Red Antler

Executive Creative Director: Michael Ciancio
Design Director: Crissy Fetcher
Senior Designer: Hilda Wong

Design Director (Digital): Saul Fougnier 

Executive Strategy Director: Liz Juusola
Stratgist: Sophie Hadfield

Client Director: Will Brzozowski

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©Hilda Wong 2025. All Rights Reserved.