Hilda
Wong
is a New York based designer from Hong Kong.
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Popup Bagels
Popup Bagels started out as a backyard pickup service for friends and family but soon became a sensation. From messaging to art direction to our iconic merch, the brand is all about heroing the bagel.
popupbagels.com
Credits
Agency: Red Antler
Executive Creative Director: Michael Ciancio
Design Director: Crissy Fetcher
Senior Designer: Hilda Wong
Design Director (Digital): Saul Fougnier
Executive Strategy Director: Liz Juusola
Stratgist: Sophie Hadfield
Client Director: Will Brzozowski
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©Hilda Wong 2025. All Rights Reserved.