Hilda Wong is a New York based designer from Hong Kong, meaning she cannot drive to save her life. She can, however, provide context to the latest pop culture news, secure dinner reservations for the group, and bring brands to life in creative ways.


Popup Bagels

Popup Bagels started out as a backyard pickup service for friends and family but soon became a sensation. From messaging to art direction to our iconic merch, the brand is all about heroing the bagel.

popupbagels.com ︎︎︎









Credits

Agency: Red Antler

Executive Creative Director: Michael Ciancio
Design Director: Crissy Fetcher
Senior Designer: Hilda Wong

Design Director (Digital): Saul Fougnier 

Executive Strategy Director: Liz Juusola
Stratgist: Sophie Hadfield

Client Director: Will Brzozowski





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