Hedlum

Non-alcoholic beer Hedlum is delicious with a rebellious spirit. Inspired by live music, it brings the good times without the hangover.















Process

*The photography herein is used strictly for placement only. All copyright and artistic license belong to the talent and/or original commissioners.




Inspiration (left); Heddie (right)



Easter egg moment on the bottom of the pack




Credits

Agency: Red Antler

Executive Creative Director: Michael Ciancio
Creative Director: Dan Crawford  
Senior Designer: Hilda Wong
Illustrator: Aleksandra Apaza

Strategy Principal: Clare Harper

Group Client Director: Gabbi Baker




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